Directed by Amar Kaushik
Produced by Dinesh Vijan
Written by Niren Bhatt
Cast:
Ayushmann Khurrana as Balmukund "Bala" Shukla
Bhumi Pednekar as Latika Trivedi
Yami Gautam as Pari Mishra
Javed Jaffrey as Bachchan Dubey
Saurabh Shukla as Hari Shukla— Bala's father
The film opens in Kanpur in 2005, where 14-year-old understudies bother a thinning up top instructor. Balmukund "Bala" Shukla, a famous child, drives the prodding. Bala obtains notes from the studious and dull complexioned Latika and makes them look like his own to the lighter looking Shruti to intrigue her. When Latika gets him out, Bala criticizes her for being darker looking. The storyteller portrays how society esteems magnificence and light complexion over different achievements, particularly in marriage.
after 14 years, Bala is a thinning up top man in his late twenties who battles with his untimely hair sparseness. He is a decency cream sales rep by day and dance club comic around evening time. At some point, Bala irately lashes out at his bare dad, who is a ghar jamai,that his dad's thinning up top qualities have murdered the child's possibilities. His dad presents him with a wig and clarifies that hair loss is outer and need not have anything to do with one's achievements. Bala wears the wig and resumes his work with new power. He meets a quite, lighter looking model, Pari, and courts her. They choose to wed. Every so often before the wedding, Bala is stricken by still, small voice and sends her a content revealing his sparseness. Unbeknownst to him, the content inadvertently goes to another person and Pari doesn't see it. Bala expect she has acknowledged his sparseness and they wed.
Latika experiences a lot of difficulties. Numerous young men and families come to see her yet dismiss her on account of her brown complexion. Among these imminent suitors is Rohan, an Australia-settled NRI who is pulled in to Latika however the gathering blows over when his mom makes reference to Latika's composition and Latika storms out. Rohan requests to meet her and they accommodate until he makes reference to he was at first pulled in to her because of her Instagram profile. Latika uncovers that she isn't on Instagram, and it is uncovered that Bala had made a phony profile with digitally embellished photos of her at her auntie's command.
Smoldering, Latika storms into Bala's home the day after his wedding and yells at him. She says she isn't embarrassed about her skin and cautions him not to meddle in her life any longer. Pari hears this, finds Bala's sparseness, and leaves him. Bala is crestfallen. He later gets a court notice: Pari needs the marriage repealed. Bala visits her to talk it over. Pari uncovers that she was honored with acceptable looks yet very little else. She realized she was an underneath normal understudy and accordingly couldn't enter some other calling other than displaying. Her looks are all she has: they are the wellspring of the consideration she's gotten for her entire life and the wellspring of her occupation.
Latika apologizes to Bala, as her upheaval broke his marriage. Bala draws in her as his legal advisor and the legal dispute starts. Latika interviews Pari, who acknowledges she wedded Bala on account of his brains and appeal. She likewise acknowledges that Bala didn't delude or cheat her yet brings up that Bala was not pending about his hair sparseness. On the off chance that he isn't happy with himself, at that point he can't continue any other person. Pari's legal counselor moves that Pari has an option to need to cancel the marriage in any case. Bala intrudes on the procedures and concurs that Pari has that privilege and the appointed authority requests such. When Latika questions him later, Bala clarifies that the law can't constrain anybody to adore another, and an irresolute marriage won't work in any case.
Afterward, during one of his reasonable cream deals occasions, Bala understands that magnificence is just shallow. He openly sheds his wig to show that self esteem is significant independent of appearance. He additionally understands that he has become hopelessly enamored with Latika and races to propose to her however observes that Rohan and his family have come to conclude the wedding. He proposes at any rate yet Latika turns him down tenderly; she really enjoys Rohan. Bala is baffled, however can continue his companionship with Latika.
The film closes with Bala, presently content with his hair sparseness, doing another satire routine about shallow magnificence and the significance of life.
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